Week - 4 Project Phase & Outline

Project Name: Pink Tots (Tentative)

Purpose: To expand on Victoria’s Secret PINK Collection™ clothing line of lounge wear for infants and toddlers, Produce higher revenue for company standards, and appeal to another cliente level

Importance: This project is important as it allows Limited Brand as a whole to expand their attire to a younger market of people which could potential gross and higher revenue and expand their marketability.

Discipline: GCS Printing and Publishing – Screen Printing and Illustration

Client: Expecting mothers of female children and current Mothers of female infants and Toddlers

Project Personnel (Majors): Marketing, Journalism & Mass Communication, Business Management, GCS Print and Publishing, GCS Integrated Internet Technology

Objectives:

-->To learn conventional, electronic and networking skills relating to printing and publishing

-->Prepares for a career in technical Illustration, digital and applied imaging, screen printing, and technical management.

-->Prepares for future Graduate level Research development and Production Management

Presentation Timeline:

Week	Objective	Deliver ables/Artifacts
4	Layout Scope of work by highlighting: objectives, purpose and background information.	Present overview and concept behind the project with classroom/Instructor feedback
5	Theme development, concept building, and group solicitation. Identify potential market, and research company background and Anthropometric data. Develop Potential name, logo, theme, colors, and mascot.	View of Art board comprised of ideas for project
6	Select fabrics, research template patterns and different ink solutions for master print production. Price wholesale distributors for sample pieces.	Pattern board to show different fabrics and color coordinating choices
7	Finalize logo, theme, colors, and mascot in preparation for stencil/screen. Schedule time with Technicians to create stencil for production	Show and tell of potential logo, color schemes, and mascot
8	Create actual stencil for production using Lab Technicians and current Print and Publishing students.	Viewing of stencil(s) and procedures on creating it
9	Create templates of potential clothes as it relates to the finalized themes.	View 2-D images of clothing for reproduction
10	Use outside sources to develop a Marketing plan to attract buyers. Use information to create a Magazine ad that would appear in select Children/Family Magazines. Submit clothing samples for actual print.	Viewing of Magazine Print ad for the sub clothing line of VS Pink.
11	Finalize marketing plan and produce a cost estimate for producing a “pilot” line of clothing	Review financial status as it relates to Victoria Secret’s current revenue
12	Obtain completed printed items; critique and revise if necessary.	Critique of complete articles of clothing
13	Create Point of Purchase (POP) display for clothing (how it should/will appear in store) via Virtual 3-D Model using Sketch Up	Class Viewing of POP display
14	Compile a small portfolio/scrap book. Include processes, thumbnails, logo ideas, and final solutions	Viewing and explanation of entire process
15	Prepare for final presentation of entire project	Mock run through of final presentation