The purpose of point of purchase (POP) Displays is to make a business owner's products appear more professional and appealing to the customer's eye. They are an important component of successful marketing tactics, but remain invisible to the average consumer. The customer is thinking about a particular product but often they are drawn to the one which is displayed in a more prominent fashion without knowing. Well done point of purchase (POP) displays will draw consumers to one product over another, or give one store the appearance of being more organized and clean. The following POP display was designed in Google SketchUp:
::POINT OF PURCHSE DISPLAY WITH COMPANY LOGOS::
