[OVERVIEW]
For Senior course GCS 668 [Independent Study], our assignment is to take everything we have learned over the past four years and create an individual project including all the skills we have inquired and developed in our particular concentration.
As a Graphic Communication Systems and Technological Studies major with a concentration in Print and Publishing, I did not want to limit myself to only screen printing and logo designs. Seeing that this is a semester long project...why not make it interesting for myself. I figure the more passionate I am about my idea, the more proactive i will be in completing it thoroughly.
We [as students] have complete control on what we choose to do, however the concept is to branch out and use our resources... "Think smart..not hard"
We are suggested to use other people in our majors/concentration (preferably under class men) do assist with the work and our main purpose would be to serve as the Project Manager. Majority of the work should be outsourced to other people.
[THE IDEA]
While having an open class discussion with my professor, the thought of Victoria Secret came to my mind. I see The Limited Brand company and a visionary business Mogul waiting for fresh ideas. In order to complete this project successfully, i have to incorporate graphic design, print, publishing, and marketing all into one.
My idea is to take the VS Pink collection and revamp it and make it available for toddlers. This will consist of redesigning the official PINK logo into something that would fit the adolescent persona, research the baby clothing market and incorporate the concept behind this Pink Nation logo into the minds of children.
The ultimate goal is to have a few sample pieces available for for show at the end of this project with the printed logo and designs on them.
For Senior course GCS 668 [Independent Study], our assignment is to take everything we have learned over the past four years and create an individual project including all the skills we have inquired and developed in our particular concentration.
As a Graphic Communication Systems and Technological Studies major with a concentration in Print and Publishing, I did not want to limit myself to only screen printing and logo designs. Seeing that this is a semester long project...why not make it interesting for myself. I figure the more passionate I am about my idea, the more proactive i will be in completing it thoroughly.
We [as students] have complete control on what we choose to do, however the concept is to branch out and use our resources... "Think smart..not hard"
We are suggested to use other people in our majors/concentration (preferably under class men) do assist with the work and our main purpose would be to serve as the Project Manager. Majority of the work should be outsourced to other people.
[THE IDEA]
While having an open class discussion with my professor, the thought of Victoria Secret came to my mind. I see The Limited Brand company and a visionary business Mogul waiting for fresh ideas. In order to complete this project successfully, i have to incorporate graphic design, print, publishing, and marketing all into one.
My idea is to take the VS Pink collection and revamp it and make it available for toddlers. This will consist of redesigning the official PINK logo into something that would fit the adolescent persona, research the baby clothing market and incorporate the concept behind this Pink Nation logo into the minds of children.
The ultimate goal is to have a few sample pieces available for for show at the end of this project with the printed logo and designs on them.
