Final Presentation
12.11.2009
12.01.2009
11.18.2009
11.13.2009
Week 12
Flexography
HISTORY
1. Flexo printing was originally developed in the latter half of the 1800s in Britain and, by the early 20th century, the majority of flexo printing machines were German made. In the U.S., the flexo process was originally known as aniline printing.
FLEXO INKS
2. There are three major types of inks used in flexo printing: water-based, solvent-based and UV-curing Inks.
FLEXO PLATES
3. Flexo plates can be made using molds, laser etching (digital platemaking) or photoreactive polymers.
USES
4. Flexo printing is used for a number of purposes including label making, printing on disposable containers, wallpaper prints and even to print newspapers.
POTENTIAL
5. In recent years, color flexo printing has been steadily improving in quality and price. If this trend continues, it may ultimately replace more expensive printing processes.
Flexography Pre Press - Plate making Process:
The photo mechanical plate making method begins with making an engraving. This is accomplished by exposing a metal plate through a negative and processing the exposed plate in an acid bath. The metal engraved plate is used to make a master which is molded out of bakelite board. The engraving is placed in a mold press. The mold is produced by applying heat & pressure to the mold material (bakelite board), which can be either plastic or glass, against the engraving under controlled temperature and pressure. The bakelite board fills the engraving on the metal plate. When its cooled you end up with a master mold for the plastic or rubber compound that will be pressed into the mold under pressure and elevated temperature to produce the flexible printing plate with raised areas that will transfer the ink.
The second method of flexo plate making is relief plates. This utilizes a solid or liquid photopolymer. The sheet of photopolymer is exposed to light through a negative. The unexposed areas are then washed away with solvent or water wash. This is fast becoming the most common method of making plates.
Flexographic printing plates may be made by laser engraving, which is called direct digital platemaking. In this process an image is scanned or computer generated. Then a computer-guided laser etches the image onto the printing plate.
IN-CLASS PROCESS::
1. Using Illustrator, we used guidelines to create a die layout. This allowed our logo/image to set to a confined ratio area to be printed within set for a one color process
2. Our die layout was printed as a Negative which shows each image that was created on the die-layout
3. Using a new plate, we now had to expose it on the Plate Processor. The back side is exposed for 35 seconds in the machine
4. The front is then exposed for 13 minutes with the negative image set on top
5. Plate is removed and placed on top of the machine to wash off the emulsion for about 9 minutes
6. Plate is very rubbery, it is then set to dry in the lower compartment for 20 minutes.
7. The post exposure test is then done which hardens the plate. 4minutes
8. Anti-tacking drying mode is then set for 3 minutes.
HISTORY
1. Flexo printing was originally developed in the latter half of the 1800s in Britain and, by the early 20th century, the majority of flexo printing machines were German made. In the U.S., the flexo process was originally known as aniline printing.
FLEXO INKS
2. There are three major types of inks used in flexo printing: water-based, solvent-based and UV-curing Inks.
FLEXO PLATES
3. Flexo plates can be made using molds, laser etching (digital platemaking) or photoreactive polymers.
USES
4. Flexo printing is used for a number of purposes including label making, printing on disposable containers, wallpaper prints and even to print newspapers.
POTENTIAL
5. In recent years, color flexo printing has been steadily improving in quality and price. If this trend continues, it may ultimately replace more expensive printing processes.
Flexography Pre Press - Plate making Process:
The photo mechanical plate making method begins with making an engraving. This is accomplished by exposing a metal plate through a negative and processing the exposed plate in an acid bath. The metal engraved plate is used to make a master which is molded out of bakelite board. The engraving is placed in a mold press. The mold is produced by applying heat & pressure to the mold material (bakelite board), which can be either plastic or glass, against the engraving under controlled temperature and pressure. The bakelite board fills the engraving on the metal plate. When its cooled you end up with a master mold for the plastic or rubber compound that will be pressed into the mold under pressure and elevated temperature to produce the flexible printing plate with raised areas that will transfer the ink.
The second method of flexo plate making is relief plates. This utilizes a solid or liquid photopolymer. The sheet of photopolymer is exposed to light through a negative. The unexposed areas are then washed away with solvent or water wash. This is fast becoming the most common method of making plates.
Flexographic printing plates may be made by laser engraving, which is called direct digital platemaking. In this process an image is scanned or computer generated. Then a computer-guided laser etches the image onto the printing plate.
IN-CLASS PROCESS::
1. Using Illustrator, we used guidelines to create a die layout. This allowed our logo/image to set to a confined ratio area to be printed within set for a one color process
2. Our die layout was printed as a Negative which shows each image that was created on the die-layout
3. Using a new plate, we now had to expose it on the Plate Processor. The back side is exposed for 35 seconds in the machine
4. The front is then exposed for 13 minutes with the negative image set on top
5. Plate is removed and placed on top of the machine to wash off the emulsion for about 9 minutes
6. Plate is very rubbery, it is then set to dry in the lower compartment for 20 minutes.
7. The post exposure test is then done which hardens the plate. 4minutes
8. Anti-tacking drying mode is then set for 3 minutes.
11.03.2009
10.25.2009
Week 9 - 10
POINT OF PURCHASE DISPLAY
The purpose of point of purchase (POP) Displays is to make a business owner's products appear more professional and appealing to the customer's eye. They are an important component of successful marketing tactics, but remain invisible to the average consumer. The customer is thinking about a particular product but often they are drawn to the one which is displayed in a more prominent fashion without knowing. Well done point of purchase (POP) displays will draw consumers to one product over another, or give one store the appearance of being more organized and clean. The following POP display was designed in Google SketchUp:
::POINT OF PURCHSE DISPLAY WITH COMPANY LOGOS::
The purpose of point of purchase (POP) Displays is to make a business owner's products appear more professional and appealing to the customer's eye. They are an important component of successful marketing tactics, but remain invisible to the average consumer. The customer is thinking about a particular product but often they are drawn to the one which is displayed in a more prominent fashion without knowing. Well done point of purchase (POP) displays will draw consumers to one product over another, or give one store the appearance of being more organized and clean. The following POP display was designed in Google SketchUp:
::POINT OF PURCHSE DISPLAY WITH COMPANY LOGOS::
10.05.2009
9.28.2009
9.21.2009
9.15.2009
9.04.2009
Week - 4 Project Phase & Outline
Project Name: Pink Tots (Tentative)
Purpose: To expand on Victoria’s Secret PINK Collection™ clothing line of lounge wear for infants and toddlers, Produce higher revenue for company standards, and appeal to another cliente level
Importance: This project is important as it allows Limited Brand as a whole to expand their attire to a younger market of people which could potential gross and higher revenue and expand their marketability.
Discipline: GCS Printing and Publishing – Screen Printing and Illustration
Client: Expecting mothers of female children and current Mothers of female infants and Toddlers
Project Personnel (Majors): Marketing, Journalism & Mass Communication, Business Management, GCS Print and Publishing, GCS Integrated Internet Technology
Objectives:
-->To learn conventional, electronic and networking skills relating to printing and publishing
-->Prepares for a career in technical Illustration, digital and applied imaging, screen printing, and technical management.
-->Prepares for future Graduate level Research development and Production Management
Presentation Timeline:
Week | Objective | Deliver ables/Artifacts |
4 | Layout Scope of work by highlighting: objectives, purpose and background information. | Present overview and concept behind the project with classroom/Instructor feedback |
5 | Theme development, concept building, and group solicitation. Identify potential market, and research company background and Anthropometric data. Develop Potential name, logo, theme, colors, and mascot. | View of Art board comprised of ideas for project |
6 | Select fabrics, research template patterns and different ink solutions for master print production. Price wholesale distributors for sample pieces. | Pattern board to show different fabrics and color coordinating choices |
7 | Finalize logo, theme, colors, and mascot in preparation for stencil/screen. Schedule time with Technicians to create stencil for production | Show and tell of potential logo, color schemes, and mascot |
8 | Create actual stencil for production using Lab Technicians and current Print and Publishing students. | Viewing of stencil(s) and procedures on creating it |
9 | Create templates of potential clothes as it relates to the finalized themes. | View 2-D images of clothing for reproduction |
10 | Use outside sources to develop a Marketing plan to attract buyers. Use information to create a Magazine ad that would appear in select Children/Family Magazines. Submit clothing samples for actual print. | Viewing of Magazine Print ad for the sub clothing line of VS Pink. |
11 | Finalize marketing plan and produce a cost estimate for producing a “pilot” line of clothing | Review financial status as it relates to Victoria Secret’s current revenue |
12 | Obtain completed printed items; critique and revise if necessary. | Critique of complete articles of clothing |
13 | Create Point of Purchase (POP) display for clothing (how it should/will appear in store) via Virtual 3-D Model using Sketch Up | Class Viewing of POP display |
14 | Compile a small portfolio/scrap book. Include processes, thumbnails, logo ideas, and final solutions | Viewing and explanation of entire process |
15 | Prepare for final presentation of entire project | Mock run through of final presentation |
8.29.2009
Independent Study Project
[OVERVIEW]
For Senior course GCS 668 [Independent Study], our assignment is to take everything we have learned over the past four years and create an individual project including all the skills we have inquired and developed in our particular concentration.
As a Graphic Communication Systems and Technological Studies major with a concentration in Print and Publishing, I did not want to limit myself to only screen printing and logo designs. Seeing that this is a semester long project...why not make it interesting for myself. I figure the more passionate I am about my idea, the more proactive i will be in completing it thoroughly.
We [as students] have complete control on what we choose to do, however the concept is to branch out and use our resources... "Think smart..not hard"
We are suggested to use other people in our majors/concentration (preferably under class men) do assist with the work and our main purpose would be to serve as the Project Manager. Majority of the work should be outsourced to other people.
[THE IDEA]
While having an open class discussion with my professor, the thought of Victoria Secret came to my mind. I see The Limited Brand company and a visionary business Mogul waiting for fresh ideas. In order to complete this project successfully, i have to incorporate graphic design, print, publishing, and marketing all into one.
My idea is to take the VS Pink collection and revamp it and make it available for toddlers. This will consist of redesigning the official PINK logo into something that would fit the adolescent persona, research the baby clothing market and incorporate the concept behind this Pink Nation logo into the minds of children.
The ultimate goal is to have a few sample pieces available for for show at the end of this project with the printed logo and designs on them.
For Senior course GCS 668 [Independent Study], our assignment is to take everything we have learned over the past four years and create an individual project including all the skills we have inquired and developed in our particular concentration.
As a Graphic Communication Systems and Technological Studies major with a concentration in Print and Publishing, I did not want to limit myself to only screen printing and logo designs. Seeing that this is a semester long project...why not make it interesting for myself. I figure the more passionate I am about my idea, the more proactive i will be in completing it thoroughly.
We [as students] have complete control on what we choose to do, however the concept is to branch out and use our resources... "Think smart..not hard"
We are suggested to use other people in our majors/concentration (preferably under class men) do assist with the work and our main purpose would be to serve as the Project Manager. Majority of the work should be outsourced to other people.
[THE IDEA]
While having an open class discussion with my professor, the thought of Victoria Secret came to my mind. I see The Limited Brand company and a visionary business Mogul waiting for fresh ideas. In order to complete this project successfully, i have to incorporate graphic design, print, publishing, and marketing all into one.
My idea is to take the VS Pink collection and revamp it and make it available for toddlers. This will consist of redesigning the official PINK logo into something that would fit the adolescent persona, research the baby clothing market and incorporate the concept behind this Pink Nation logo into the minds of children.
The ultimate goal is to have a few sample pieces available for for show at the end of this project with the printed logo and designs on them.
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